Dec 052012

Is BPO at the Bottom Of Career Options?

—It has been more than 15 years since the business of BpO made inroads in our life by offering career options in BpO. BpO has changed the skyline and lifeline in major cities in India and has started a new demographic shift in form of educated but jobless youth from B and C towns to the major metros like Bombay, Delhi, Chennai, Hyderabad, Bangalore etc. But in spite of all this and lakhs of people working in BpO companies the sector still is not the first choice of most of the employees. Take the case of Nishita Sharma a very smart well-educated girl from middle class business family from West Delhi. We met her and her parents in a social function some time back. On learning that we work for Café BpO, the blog and community about business, career and life in  BpO they started chatting. They had a few questions and some  notions about BpO career options.


Career options in BPO

Nishita- A BpO Aspirant

A little background about the Sharma’s is needed here. Mr. Narender Sharma is a business man who has a fleet of cars that he rents to five star hotels, Mrs. Sharma is a SAHM, ( stay at home mom), she has a younger brother who is in school. Nishita is pursuing her graduation and already planning what to do after completing her graduation.  We asked her has she considered joining a BpO company and then pursuing her PG simultaneously as some companies actually sponsor the same.

But she is still not sure if she would like to join a BpO, though some of her cousins work for companies like Genpact, Bank of America, Convergys etc. but she and her family don’t think BpO should be her first career choice.  Mrs. Sharma was worried about security in the cabs, and a host of other things that she has heard about BpO were not good in her opinion. We did not pursue it further.

Next day we were invited in a college to speak about the opportunities in a  college in a small town, with good private colleges. The hall had a good mix of 2nd and third year students and also some students who passed out last year. After giving our presentation about the Business, Career and Life in a BpO we asked the audience to ask any questions.

Initially the response was Luke warm but after some time some of them opened up and a pattern started emerging once again. The FAQs from the students were more or less the same as from Sharmas. What clearly emerges based on our interaction with the students, Sharmas and other people we interact in society is that there are still a lot of myths surrounding the BpO sector. People still do not consider BpO to be the first choice in career and in the  options available in front of a young aspiring potential employee like Nishita Sharma a hundred choices are available and somehow a job in a BpO appears very low on that list.

This is a big cause of concern in our opinion and points out that BpO is not top career option.

  1. Though BpO has made inroads into our life but it is still not the first choice like say a job in IT or Hotel management ( we are not even comparing it with medicine or IAS kind of professions)
  2. Myths, stereotypes etc still surround around job, career and life in a BpO
  3. Parents are still not comfortable about the same as a profession for their kids
  4. Companies are not spending any money on marketing the BpO as a profession though they spend tons of money on retention.
Bpo career options

Nishita with her parents-Mrs. Kiran Sharma and Mr. Narender Sharma

We think it is high time that a sustained collaborative approach is taken to make career and life in a BpO one of the top choices for young talented Indians if we want to continue to compete with other countries.  Feel free to share your thoughts on the same using the comments from below.

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 December 5, 2012  Posted by at 11:00 AM Career In a BPO Tagged with: ,  2 Responses »
Nov 092012


Help Shagun decide which BPO company to join : A Case Study

 BPO life is a unique life and that impacts the career choices one makes. As one has to not only look after the career progression but also how it will impact the life based on multiple factors like shift, process, distance from home, which shift spouse works.

We received an email from Shagun ( name changed), who wanted some clarity as to which company she should join as she has 2 offers. Both in the city she currently lives with her husband. She needs some help to take a call on which company to join as she has 2 good offers after a rigorous interview process.

Offer 1. A large captive for an asset management company to work in financial Analysis and budgeting. Shift timing 2 pm to 11 pm India time

offer 2. One of the top IT and consulting companies 3rd party BPO center with a profile in project management. Shift timings are 11 am to 8 pm.

Salary is slightly more in the first company, but second offers chances to visit client site in US as promised during interview stage ( nothing in writing) Both positions are at SME/Sr. Analyst level.

A little bit about Shagun:

1. She has a work experience of 6 years and currently took a break due to her father’s illness. Her position with the current company was filled so she can not go back.
2. Her husband works for a MNC captive BPO center as AM and works in 4pm to 3am shift, which is a fixed shift. Some times due to work pressure he reaches home around 7 am. Both of them have also worked in same company for some time and are used to BPO life.
3.They do not have kids but may plan in future.

Now in order to help Shagun please suggest which company she should join and why. She has about 15 days to return to the prospective employers before joining date.

You can give your inputs through the comments form below. We will share your inputs with Shagun and also share which company she joined once she makes up her mind and joins her new employer.

 If you would like some inputs or ask a question feel free to use the Contact CafeBpO tab to get in touch with us. All the best to Shagun and to you in your career and life choices.

 November 9, 2012  Posted by at 3:33 PM Case Study, Life In a BPO Tagged with: ,  1 Response »